Articles for our Financial Advisers
IFA Websites : News / Blog
Financial Website Design
If you're an IFA, financial planner or a financial adviser, you might wonder why it's important to get a good financial website design, what your design will include and how the website build and launch will progress. We can answer all these questions for you.
All our IFA websites are specifically designed to help financial advisers gain an edge on their competition. We excel in website design for financial advisers and have the experience to identify web based solutions for your business. But most importantly, we will listen to your requirements and deliver a stunning website to suit your needs.
IFA Website Design?Financial Website Branding
Branding is about giving your business an identity. It is a concept that extends far beyond the marketing of “brand name”. A company's brand represents their market identity: who they are, what they do and what kind of quality they provide.
Website Branding
Our Offering is special
What we offer is rather special, IFA Web Pro go the extra distance in providing our advisers with client newsletters as well as your IFA Website.
Newsletters are important in building and maintaining client relationships. They can offer you the means of maintaining client contact and adding interest to your financial website.
Free with your website (£60 per issue without a website).
What we offer
Clicking vs Scrolling for Financial Advisers?
What we offer is rather special, IFA Web Pro go the extra distance in providing our advisers with client newsletters as well as your IFA Website.
Newsletters are important in building and maintaining client relationships. They can offer you the means of maintaining client contact and adding interest to your financial website.
Free with your website (£60 per issue without a website).
There are advantages and disadvantages to both website scrolling and clicking. For instance in the case of scrolling it could seem that the advantages outweigh the disadvantages. Scrolling can be faster than clicking for website users. With modern devices including touch pads that use a 'swiping' action and scrolling mouse does mean that users can scroll through longer pages of content with ease.
Read MoreWeb Design Best practices for Financial Advisers
When potential clients look for a financial product or service, they often start their search online.
This means your website is likely to be the first thing they see.
Financial Web DesignDon't forget your Google Business Page
The most important thing for IFAs is to have a Google Business Page - it helps you get found!
Stand out on Google with a free Business Profile.
Google Business PageTaking care of IFAs?
We have listened to what our financial advisers want and then delivered it.
A stunning website at an affordable cost as well as helping you keep in touch with your clients
Looking after IFAsWhat are the advantages to advisers using a website template?
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Writing for the Web
It's not like reading a book. Clients scan for content, they're wanting to pick up quickly.
It's why headings and sub headings (as well as images) are so important to get your message across quickly.
Read MoreWeb Based Content for Financial Advisers
Are you at a loss with blogs, Twitter, Google+, YouTube, Facebook (and more), when it comes to marketing your brand?
Do you want to know how to create killer blogs, podcasts, videos, eBooks and webinars that engage customers and ignite your business?
Read MoreLonger scrolling web pages for Financial Advisers
If you’ve been surfing the web recently (which we are assuming you may have), you may have noticed that more and more websites have long scrolling home pages.
We have been looking at website trends (we often do) and then more recently at clicking vs scrolling for Financial Advisers
We have adapted our designs to allow for the use of "long scrolling". This can eliminate the need for the use to actively click to see more content. potentially keeping them on the site for longer.
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How financial companies can build a loyal audience on the web
Pay attention to quality over quantity and use tracking metrics that matter : visitors, referrals, bounce rate, exit page, conversion rate, top 10 pages ...
Click through does not always mean high engagement, break your content down into chunks and make use of infographics and images. It will have a far bigger impact on your audience.
Use less generic “baits” like: best, top, biggest. Make more use of personal engagement, emotion, views, news....
Read MoreUsing Slideshows as a marketing tool for your financial Website
Slideshows are becoming more popular and can be a good way to market your services. Slideshows (using professional images from our image provider) are offered free with our financial websites.
Read MoreWhat makes a Good Financial Website?
Engaging Design, Strong Message, Clear Navigation, Trust, Transparent Charging, Readable Content, Style, Calls to Action
Mobilegeddon and your Financial website
We reported earlier this year (See article) Google's announcement of using mobile-friendliness as a ranking signal from April 21, 2015.
April 21 is less than a week away and because of the potential impact Google's change could have, the date is now being referenced as “Mobilegeddon”. Google may have announced the update early, but it hasn't been forthcoming until more recently with details.
Read MoreFinancial Ombudsman details added to your financial website
The Financial Conduct Authority have made a change to it's handbook regarding complaints. As a result it is now a requirement for all financial advisers to have a page showing details of the Financial Ombudsman Service on their website.
Don't worry we've taken care of it for you.
FCA RegulationHow will Google's announcement on mobile sites affect Financial Advisers?
Starting from April 21st 2015
Google has announced that its new algorithm update will 'Significantly Impact' sites without mobile compatibility.
Read More
New IFA Website Design C
4th August 2014
New IFA Website Design A
15th June 2014
Our Top 10 Best Financial Websites
Here are some great examples of our adviser websites, ones that keep users engaged with simple and intuitive navigation whilst still delivering their messages clearly and effectively.
1. Just Enrolment
Top 10 IFA Websites
Get in Touch today
If you are considering a financial website we would love to talk to you. Please feel free to call us 01453 521358 without obligation or alternatively fill out an enquiry form and we'll contact you as soon as we can.