Financial Website Design for Advisory Firms
If you don’t already have an integrated website marketing strategy in place that includes an effective website and marketing material, you may be missing out on valuable opportunities to reach and engage new clients.
IFA Web Pro are a creative website design company assisting advisers with marketing their firm.
We have in-depth knowledge of how a company is best able to get off the ground, having been there ourselves.
We are always passionate about delivering on our IFA clients' expectations - you only need to read our feedback to see how we measure up!
IFA Web Pro offer a creative service to the financial sector that includes financial website design and FCA compliant approved quarterly financial newsletters to both Financial Advisers and Financial Planners.
Based in Wotton-under-Edge, serving financial advisers across the UK.
The content for a Financial Planner site (compared to a IFA website) may vary in that the focus may centre on their holistic approach on how financial planning can help their clients with their goals, rather than be product based which can be more typical for an Independent Financial Adviser (IFA).
There is often an overlap on content, services and focus with many financial services firms. Which is why we choose to build each financial website individually, using one of our beautiful template designs as a starting point.
Marketing material to stay in touch with your clients
To assist IFAs with their marketing, IFA Web Pro publish a regular and reliable stream of branded documents for Financial Advisors and Financial Planners:
January, April, July and October
Our clients are notified when their newsletter has been published (and approved by their network if they are with one) onto their website. That's right, you don't have to do a thing
All newsletters and brochures are on relevant financial articles, They are all customised with your company name, address, contact details and regulatory statement and come included in your monthly fee.
Helping you stay in touch with your clients - we even brand them with your company details
The content in our newsletters is compliant with FCA guidelines. They are all passed through a number of major compliance companies first, before they are published.
It's always a good idea to communicate with your clients, send out regular correspondence, talk to them and listen.
We support our financial advisers by publishing a regular stream of branded newsletters and brochures, if you've not signed up to receive them and have them added on your website give us a shout.
Don't worry they're included with your website - there is no additional charge.
“A Marketing Plan for IFAs”
The Marketing Plan: everyone will tell you that you absolutely have to have one. Few of the people who say that, however, are able to tell you what exactly a marketing plan consists of.
Marketing basics for IFAs
Rule of Thumb “Do what your competitors do and more!”
It's worth the leg work
- Where are your competitors listed?
- What do they offer?
- What do they charge?
- Understand the market
- Get traffic directed to your site
- Build Trust - get those client reviews
- Add staff photos and engage with your prospects
- Communicate with your clients (we can even help you out here)
Create a Plan
- A summary - a summary of your plan as a whole
- Brief description of your products
- Long and short term goals
- Competitor analysis
- SWOT Analysis - companies strengths, weaknesses, external opportunities, external threats
- Market segmentation - For each segment: Description, % sales, best ways to advertise, price sensitivity
- Alternative marketing strategies - write down details of any alternatives
- Selected marketing strategy - Explain your marketing strategy and look at why you chose it
- Short and Long Term projections
- Conclusion - expanded version of your executive summary
Keeping customers - the importance of loyalty
Keeping customers makes good business sense but it's not always easy.
You've spent lots of time attracting new clients, so once you've got them, how do you keep them?
The downfall for many companies is that they don't appear to value their existing clients and can often lose them to their competitors. We've all seen it with IT and often mortgage providers who make offers to new clients and not existing ones.
We ourselves have only one level of service valuing all our clients equally, if we have something to offer then it gets offered to all, we believe that's our strength.
It's important to stay in touch with your clients and help them to feel valued.
There are other associated benefits to maintaining a lasting relationship with clients, long-term customers are more likely to introduce your business to others, they're more likely to purchase other products from you and if they're happy with your service then they wouldn't even consider switching to a competitor.
Be transparent - gain clients' trust
It's on many adviser's minds at the beginning of the year to write a marketing plan and to stick to it. It's worth bearing in mind that one easy way to generate more traffic and sales is by actually by being transparent.
When prospects visit your site, they like to see testimonials and photos of yourselves in order to trust and connect with you. If you've not already done so send testimonials and photos to us and we'll add them to your website.
Let us help you to convert more of your visitors into customers.
Keeping your website content up-to-date
If it's a while since you've visited your website, take a look.
Often with fresh eyes you can see your site more objectively. Think about how you've defined the business you are in and if you can describe it better.
Remember to keep text in concise chunks.
All you need do is send us some brief notes, we can re-hash any content and add images or infographics to make it more engaging.