Blog : Newsletters
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30th August 2016
Branding for IFAs
Branding is about giving your business an identity. It is a concept that extends far beyond the marketing of “brand name”. A company's brand represents their market identity: who they are, what they do and what kind of quality they provide.
Branding for IFAs12th June 2015
It's not like reading a book. Clients scan for content, they're wanting to pick up quickly.
It's why headings and sub headings (as well as images) are so important to get your message across quickly.
Read MoreMobilegeddon
15th April 2015
We reported earlier this year (See article) Google's announcement of using mobile-friendliness as a ranking signal from April 21, 2015.
April 21 is less than a week away and because of the potential impact Google's change could have, the date is now being referenced as “Mobilegeddon”. Google may have announced the update early, but it hasn't been forthcoming until more recently with details.
Read MoreHow IFAs can build a loyal audience on the web
6th February 2015
Pay attention to quality over quantity and use tracking metrics that matter : visitors, referrals, bounce rate, exit page, conversion rate, top 10 pages ...
Click through does not always mean high engagement, break your content down into chunks and make use of infographics and images. It will have a far bigger impact on your audience.
Use less generic “baits” like: best, top, biggest. Make more use of personal engagement, emotion, views, news....
Read MoreHow IFAs can market their branded newsletters
22nd January 2015
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This week our “The Adviser - Winter 2015” will have been sent to you and added to your website. But are you making the most of your brochures and newsletters? |
Web Based Content
16th January 2015
Are you at a loss with blogs, Twitter, Google+, YouTube, Facebook (and more), when it comes to marketing your brand?
Do you want to know how to create killer blogs, podcasts, videos, ebooks and webinars that engage customers and ignite your business?
Read MoreMarketing Plan for 2015?
15th January 2015
The Marketing Plan: everyone will tell you that you absolutely have to have one. Few of the people who say that, however, are able to tell you what exactly a marketing plan consists of.
Read MoreUsing Slideshows as a marketing tool for your IFA Website
7th January 2015
Slideshows are becoming more popular and can be a good way to market your services. Slideshows (using professional images from our image provider) are offered free our IFA Websites.
Read MoreWhich Financial Adviser Directory works best
1st December 2014
Be found easily by prospective clients in your local area. See our article on online directories » and see which performs best for you!
Read MoreWhat makes a Good IFA Website?
30th October 2014
Engaging Design, Strong Message, Clear Navigation, Trust, Transparent Charging, Readable Content, Style, Calls to Action
Joining forces with an SEO Specialist
10th June 2014
Being found for relevant searches will assist in attracting prospective clients to your website and generating enquires. For this reason IFA Web Pro have teamed with Graham Baylis from Serendipity, so we can effectively support you with a comprehensive Search Engine Optimisation service, in order to help increase your website ranking on Google and other search engines.
Read MoreGet in Touch today
If you are considering a financial website we would love to talk to you. Please feel free to call us 01453 521358 without obligation or alternatively fill out an enquiry form and we'll contact you as soon as we can.